Originally published on  Buffer .

1️⃣ Default to transparency

• As individuals, we view transparency as a lifestyle of authenticity and honesty.
• As a team, we view transparency as an effective way to work remotely and establish a culture of trust.
• As a company, we view transparency as a tool to help others.
• We share early in the decision process to avoid “big revelations.”
• We strive to make all communication clear and avoid making assumptions

2️⃣ Cultivate positivity

• We strive to approach things in a positive way while realizing all emotions are valid.
• We avoid non-constructive criticism of team members or customers.
• We assume the best of others because we may lack full context.
• We believe that constructive, honest feedback is an opportunity for growth.
• We push through any artificial harmony to work towards a better environment, product or concept.

 Show gratitude

• We regularly stop and demonstrate gratitude for our circumstances.
• We are thankful for our customers and approach customer conversations with the knowledge that it’s a privilege to serve them.
• We practice humility, operate as no-ego doers and do not attach our personal selves to ideas.
• We are grateful for the work teammates do to push the company forward.
• We display gratitude for the platforms, tools and open source code and communities that make our company possible and view it as our duty to give back.

 Practice reflection

• We believe the act of introspection is where true learning and life-changing adjustments originate.
• We approach discussions intentionally and think through all angles.
• We listen first and then listen more: seeking first to understand, then to be understood.
• We step back from the day-to-day and reflect on overall themes that will make an impact.
• We take the approach that everything is a hypothesis and we could be wrong.

 Improve consistently

• We are biased toward action and have a higher expectation of ourselves and of our product than others have of us.
• We aim to be fully engaged in our work and activities, and fully disconnected when we’re not working.
• We choose to be where we are the happiest and most productive.
• We desire to be better tomorrow than today, knowing that improvement can be found in small changes.
• We strive to exemplify a growth mindset and believe that any skill or talent can be learned through deliberate practice.

 Act beyond yourself

• We consider the bigger picture, knowing our work goes beyond ourselves.
• We are not afraid of the less-traveled path if it holds true to our values and betters the world.
• We seek balance by taking into account multiple perspectives and listening deeply.
• We advocate for diverse backgrounds and perspectives to make our team and products stronger.
• We work to create an inclusive environment to build a better company and set a positive example for the world.