Purpose
Help B2B companies create frictionless high-value customer journeys
Core Values
Honey-badger, Life-learner, Authentic, Obsessed with customer-value
Market
Beachhead market (ie. current focus): B2B SaaS companies with an inbound SDR team of at least 5 people
In the future: Any B2B companies using Salesforce
Brand Promise
MadKudu dramatically increases Marketing's contribution to the pipeline.
Elevator Pitch
We're the platform for the marketing ops people looking to get more results by creating smarter customer journeys.
Today, marketing operation teams are creating complicated arbitrary rule-based campaigns to engage customers. With MadKudu they create highly-relevant and personal customer journeys. They use data and science to decide what's the best next action for each person across the marketing funnel. For example, they find out who sales should be talking to, who is ready to buy, what use case is most relevant, who is the best point of contact in the organization, etc.
The best brands, companies like Slack, Shopify, Segment and Drift, use MadKudu and see increases in pipeline creation of 20% or more.
3 Year Target
500 customers → $10m in ARR
2018 Annual objectives
→ create repeatability and scale in every functions so we can pour gasoline on the fire in 2019 (series A) ⇒ from problem-solution to product-market fit.