How to launch on Product Hunt



There are dozens of different articles and posts, each promising to be the “Ultimate Guide to launching on Product Hunt.” While the intentions of the authors are good and most of the recommendations accurate, each article unwittingly contains misinformation that we’ll address throughout these notes.


In these notes we’ll cover

  •  How to launch on Product Hunt  
  • The key things to focus on
  •  What to avoid doing 
  •  How to prepare in advance 
  • How to market your product
Bonus Section: How to get promoted by the official Product Hunt  Twitter  and  Facebook  accounts, and how to make it into the Newsletter which reaches hundreds of thousands of readers every day (even after your launch). 💌

Disclaimer: None of this advice guarantees 1,000 upvotes, news coverage, or lots of new users and traffic – these are best practices for a successful launch. Additionally, the best practices may change as the Product Hunt platform evolves based on your feedback. We’re constantly building new features (like Ask and Upcoming) and experimenting with new ideas to better surface awesome products and help makers find users.