Slite's editorial style guidelines

Slite's voice

  • Concise: simple and short sentences
  • Informal: friendly and emoji filled
  • Witty: subtle humor, straightforward and informative
  • Confident: no bragging but assertive

General elements in our writing style:

Grammar & mechanics

  • American English 🇺🇸 ( vs. British English )
  • Contractions are 👍 (don't vs. do not)
  • Active voice—avoid passive voice at all costs!
  • No space between punctuation and words (Slite's the best! vs. Slite's the best !)
  • All titles: capitalize only first letter (ie. Slite is the note app for teams vs. Slite is the Note App for Teams)
  • All headlines: never punctuate
  • Job names and titles:
  • Capitalize department names but never the word "teams" (ie. Marketing team vs. Marketing Team)
  • Capitalize title name only if it's in singular (ie. Marketing Manager, Marketing managers)

Key in app wording/guidelines for consistency

Wording

  • Sign in/Sign out: when member first joins Slite (versus log in/log out)
  • Sign in to (versus Sign into/Log into)
  • Workspace (versus organization/team)
  • ie. Workspace settings, Your workspace pricing plan, etc
  • Members (versus teammates/team members)
  • ie. Invite members
  • Manage channels, members, rights etc
  • Member rights/permissions
  • Note title (versus Note name)
  • Active users: members that are active (for billing)
  • Standard and Free plans (versus Monthly and Yearly plans)
  • Billed monthly/Billed yearly
  • Shared notes (versus team notes)
  • Pinged on a note (versus Pinged in)
  • Mentioned in a note/comment/etc (versus Mentioned on)


Elements

  • Don't punctuate headlines/titles of sections
  • Capitalize only first letters of headlines/titles of sections (All notes versus All Notes)
  • Always punctuate explanatory text—if it's a sentence, it needs a period 👇

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  • Always capitalize Standard and Free plans


Marketing

Writing the newsletter

  • Be friendly but straightforward
  • Use gifs and images to show the new items
  • Emojis!


Writing on social media

  •  Twitter : Product news, brand marketing, media mentions, content, hiring posts
  •  Facebook : Product news, brand marketing, media mentions, content, hiring posts
  •  LinkedIn : Product news, hiring posts, media mentions, content