Getting started

How to create consistently-designed, properly-rendered email.

Templates

Starting points for creating new emails.
  •  Short transactional⁠  Great for emails with a single message like “Forgot password”, “You’ve been removed from a Team”, or “Cart abandonment”.
  •  Long transactional⁠  For complex emails that could contain multiple messages like “Your answer was accepted”, “New Interests”, or “Tag digest”.
  •  Promotional⁠  Major announcements worthy of grabbing attention or celebrating like “Announcing Teams”, “Welcome to Talent”, or “You’ve asked your first question”.


Customizing Email

Tools to create more custom emails.


🧩 Base

Create simple emails with styles for  typography ,  hyperlinks ,  responsiveness ,  Outlook conditional CSS , and more.

Components

Create more complex emails with components for  buttons ,  images ,  tags ,  team identification,  and more.


Knowledge and Resources

Best Practices

Emails don’t need to look the same in every email client, but there are some things to keep in mind when working on emails.


FAQ

We’ve answered a few common questions, like:
  • Why do we have to write CSS inline?
  • What is preview text?
  • How should images be prepared?