👩🏻🔧Technical acronyms
Budget, Authority, Need, Timing.
Economic Value Realization
Monthly Tracked User (eg. used by Segment to price customers)
Net Promoter Score
Product Requirements Document.
Service Level Agreement. Can mean two things:
An agreement between marketing and sales about how quickly they’ll reach out to leads.
A contractual agreement we have with our customers to provide a functional service (e.g. api.madkudu.com accessible 99% of the time) SQL (engineering)
In an engineering context, "structured query language" → language to extract data from a database
A client in MadKudu's platform
Technical Requirements Document.
❓MadKudu Business Terms
TBD
A Marketing Qualified Lead (MQL) at MadKudu is someone who receives a "good" or "very good" score and has shown general interest in MadKudu (i.e: subscribed to a newsletter, registered for a webinar, attended an organized event).
A Sales Qualified Lead (SQL) at MadKudu is someone who receives a "good" or "very good" score and has shown explicit intent to evaluate MadKudu as a vendor (i.e: scheduled a demo).
A Quarterly Business Review (QBR) is
👻 MadKudu's vocabulary
Mountain View 😉
A cute name French people give to the 2nd/3rd/9th neighborhood because it's the biggest hub of start-ups in Paris.