Glossary

👩🏻‍🔧Technical acronyms

  • BANT
Budget, Authority, Need, Timing.
  • EVR
Economic Value Realization
  • MTU
Monthly Tracked User (eg. used by Segment to price customers)
  • NPS
Net Promoter Score
  • PRD
Product Requirements Document.
  • SLA (engineering)
Service Level Agreement. Can mean two things:
  • An agreement between marketing and sales about how quickly they’ll reach out to leads.
  • A contractual agreement we have with our customers to provide a functional service (e.g.  api.madkudu.com  accessible 99% of the time)
  • SQL (engineering)
In an engineering context, "structured query language" → language to extract data from a database
  • A tenant
A client in MadKudu's platform
  • TRD
Technical Requirements Document.

❓MadKudu Business Terms

  • SDR
TBD
  • MQL
A Marketing Qualified Lead (MQL) at MadKudu is someone who receives a "good" or "very good" score and has shown general interest in MadKudu (i.e: subscribed to a newsletter, registered for a webinar, attended an organized event).
  • SQL
A Sales Qualified Lead (SQL) at MadKudu is someone who receives a "good" or "very good" score and has shown explicit intent to evaluate MadKudu as a vendor (i.e: scheduled a demo).
  • QBR
A Quarterly Business Review (QBR) is

👻 MadKudu's vocabulary

  • "Get that bread"
  • MV
Mountain View 😉
  • Silicon Sentier
A cute name French people give to the 2nd/3rd/9th neighborhood because it's the biggest hub of start-ups in Paris.
  • In, Up, Ominey