Hotjar Vision & Position
The following explains where we're headed and the things that drive what we do.
Vision
Our vision is what drives us to keep our customers and stakeholders happy. It gives us a long-term view and perspective of what we want to achieve over time. Our vision is to:
"To give teams of all sizes the insights they need to create experiences their users love."
Position
Our position is what drives prospects to use Hotjar. It determines how we want to be perceived in our prospect’s mind. Positioning is a critical part of any marketing strategy since marketing is a battle of perception.
Hotjar is…The All-in-one Analytics and Feedback toolset
Secondary themes:
- Hotjar is FREE forever – we can achieve this because we sample traffic.
- We offer custom plans with higher sample rates at a fraction of the cost.