Today, marketers have a plethora of engagement tools to connect with prospects & customers - email, social media, paid ads, in-app chat, webinars, the list goes on. Each engagement tool produces a plethora of data - stored in bases, lakes, warehouses, silos.
Marketers are overwhelmed, outnumbered & blind: they have more data and tools than ever before, but stitching & taping them together in order to imitate true automation. They use basic rules and limited data to trigger sequences.
Customers feel the pain of that persisting friction when they get spammed, put into drips & called repeatedly. Marketers feel the pain when they don't hit their results.
This is particularly a problem when the customer journey increasingly happens though automation owned by Marketing: nearly 90% of marketing leadership believe they will own the end-to-end customer experience by 2020 (source: the economist).
In the age of self-driving cars and AI assistant, it’s hard to imagine a future where marketing teams still use basic rules to determine what Action is Best for each Customer (ABC!).
Enter Marketing Operations: with a birds eye view of the entire customer journey, they're uniquely positioning to orchestrate the next best move for each customer. Companies who continue to rely on dumb drip campaigns, blind email sequences & manually stitched workflows will die.
MadKudu's mission is to build the marketing operations platform for orchestrating relevant customer journeys at scale.